Pina Francioso is a small knitting and crochetting store owned by a French women. She sells supplies, teaches, and also makes customized clothing for fashion designers. To ease the visual noise of colors, textures and sizes that fill the store from floor to ceiling, a clean system was proposed for the revised brand.
Logotype. Ligatures, both subtle or obvious,
are used to represent knits and crochets.
Simplified version
Stationery.
Business card is
designed to hold
yarn samples.
Package design
Photographer of this project documentation (Tressa Pack)
