These package designs are early explorations for Vizio's televisions. I explored large fields of vibrant colors and strong contrast in image sizes to differentiate from the competitions' conventional designs.
QR codes and augmented reality would be used to provide supplementary information, such as specifications, advertisement clips, or personalized greetings. Although the concept was not ultimately used, they decided to keep the QR code with a more modest solution of a URL.
Red, green, and blue (as it related to the RGB color model) would represente the three different tiers of Vizio's TVs.
Specification Sheets for the products.