The Elements of Magic is designed to communicate the achievements of WET to their clients and potential clients. It is meant to be a leave-behind after a physical meeting with one of WET’s business representatives. This hard-bound book features large beauty shots of their projects along with a nonlinear timeline of playful drawings that is stretched throughout the book along the top of each page. This juxtaposition of serious imagery and playful illustrations well-represents the appreciation and joy that is experienced for those who interact with their work.

details

sketches

Credits for this project:
Design Director (Nadine A. Schelbert)
Designers (Jane Moon, Avo Adourian)
Writer (Nova Jacobs)
Illustrator (Jennie Lee)
Photographers (Martin Ledford, Jim Doyle, Ira Kahn, David Sanders, Patty Lundeen, Peter Kopik)
Photographer of this project documentation (Martin Ledford,
David Ethan Sanders, Avo Adourian )
Production (O'Neil Printing)

back

spaceElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WETElements of Magic, marketing book for WET