When you're the official haircare sponsor of the 75th Emmy Awards, you don’t just show up—you show up styled. Drybar brought the glam to the red carpet with touch-up stations, cheeky signage, and a playful presence that even made the restrooms feel like part of the experience. The creative leaned into the brand's signature tone—light-hearted, friendly, and inviting—while keeping it sophisticated enough for television’s biggest night. I led the creative direction (and rolled up my sleeves to design, too) to ensure every detail was as polished as the attendees.
1st Space: Before being hit with the media on the red carpet, the nominees have access to the Drybar booth for quick touch-ups.
2nd Space: After the Emmys is awarded, the winner makes the speech and before they meet the media again, Drybar was there for quick touch-ups.
Other Spaces: Restrooms were not very "fancy" so we added creative elements to the mirrors and sinks. PR are where the media can hang out.
