With 18 years of creative experience, I’ve led and designed at agencies and in-house creative teams to bring ideas to life across packaging, visual merchandising, eventing, and digital design. I’m dedicated to building authentic brands that connect with consumers through consistent storytelling and thoughtful execution.
As a leader, I focus on fostering high-performing creative teams and developing strong cross-departmental relationships. Coaching and mentorship are essential in creating inspired, best-in-class creatives who take pride in their work and understand their individual impact on the brand. Collaborative partnerships and refined processes are also key to efficient workflows and clear communication. Together, these ensure the work not only looks great and functions seamlessly across every touchpoint, but also resonates, connecting brands with their consumers in a meaningful way.
