creative leader specializing in branding through product packaging, visual merchandising, eventing, and digital designs.
With 18 years of experience in branding and design, I've worked with in-house creative teams and advertising agencies as a designer and a leader. I pride myself in building authentic brands that connects with others and in building creative teams that can produce high-quality designs and concepts. The way I do this is by learning about the brand from as many angles and perspectives as I can, getting to know the creative team and each individual strengths to mold a team of inspired creatives who are successful collaborators across departments and vendors. I direct creative work and also developing relationships to listen to the needs of every team and implement/tweak processes for efficient workflows and clear communication. I foster a team environment where everyone can inspire, motivate, and support one another, while supporting each individual towards growth.
