Creative leader specializing in branding, packaging, and visual merchandising driven by creative vision, thoughtful process, and team collaboration.
With 18 years of experience, I’ve led and designed with in-house creative teams and agencies to bring ideas to life across packaging, visual merchandising, eventing, and digital design. I’m dedicated to building authentic brands that connect with consumers through consistent storytelling and thoughtful execution.
As a leader, I focus on fostering high-performing creative teams and developing strong cross-departmental relationships. Coaching and mentorship are essential in creating inspired, best-in-class creatives who take pride in their work and understand their individual impact on the brand. Meaningful collaboration and refined processes are also key to efficient workflows and clear communication. Together, these ensure the work not only looks great and functions seamlessly across every touchpoint but also resonates, connecting brands with their consumers in a lasting way.
