brand design & creative leadership

drybar coconut colada

campaign

COCONUT COLADA SCENT: A best-selling Drybar scent brought to life across packaging, retail, digital, and experiential touchpoints, designed to extend the brand system while driving excitement and repeat engagement.
Ulta Beauty
Macys
Digital
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other drybar projects

wiley branding
identity + brand guideline
smartstop branding
rebranded guideline + mobile app + signage + vehicle wrap + print collaterals
quest software branding
brand guideline + print ad + booth design + web
quest software campaign
paid social + print ad
nasa orion project
identity + brand guideline
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