COCONUT COLADA: With the best-selling Detox Dry Shampoo, Drybar launched the same product with an exclusive scent, Coconut Colada. The limited edition scent ended up turning into a permanent SKU and extended into other liquid products that were already best-sellers, such as Prep Rally Detangler and Hot Toddy Heat Protectant Mist. Take a look at some of the activations.
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