COCONUT COLADA SCENT: Drybar expanded its best-selling Detox Dry Shampoo with an exclusive Coconut Colada scent — originally a limited edition, but so popular it became a permanent SKU. The success led to extensions across other top liquid products, including Prep Rally Detangler and Hot Toddy Heat Protectant Mist. Explore some of the activations below.
Ulta Beauty
Macys
Digital
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