The Quest Software brand refresh was inspired by the tagline Simplicity at Work, reflecting the company’s ability to make complex IT challenges more approachable. The featured advertisement takes the form of a riddle — solved when the viewer aligns two dotted lines to reveal a clear message from the coded design. For the trade show booth, three light beams bursting through an open door symbolized clarity and illumination, becoming a recurring visual element across the brand’s materials.
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