As the official haircare sponsor of the 75th Emmy Awards, Drybar brought the glam to the red carpet with touch-up stations, cheeky signage, and a playful presence. The creative leaned into the brand's light-hearted, friendly, and inviting tone while keeping it sophisticated enough for television’s biggest night. I led the creative direction (and rolled up my sleeves to design, too) to ensure every detail was as polished as the attendees.
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Novermber 2024 (including Black Friday) - Web Assets
