EXPERIENCES: I provided creative direction for the launches of biannual kit — seasonal collections or retail exclusives combining liquids, tools, and accessories. On-going (perennial) kits were refreshed and managed to keep them relevant.
DIRECTION & COLLABORATION: From concept sketches to press checks, I led kit design and development at every stage — directing the creative team on design and naming, collaborating with product development on configurations and tray layouts, partnering with marketing and regulatory on copy, working with operations to align details, and guiding agencies on campaign creative and photoshoots — ensuring every kit delivered a prestige unboxing experience and a cohesive brand story.
