As the official haircare sponsor of the 75th Emmy Awards, Drybar brought the glam to the red carpet with touch-up stations, cheeky signage, and a playful presence. The creative leaned into the brand's light-hearted, friendly, and inviting tone while keeping it sophisticated enough for television’s biggest night. I led the creative direction (and rolled up my sleeves to design, too) to ensure every detail was as polished as the attendees.
TOUCH-UP BOOTH before RED CARPET
Before on the red carpet to interview with the media, the nominees have stop by the Drybar booth for quick touch-ups.
Before on the red carpet to interview with the media, the nominees have stop by the Drybar booth for quick touch-ups.
MEDIA CENTER after EMMYS
After the Emmys is awarded, winners leave the stage and enter the media center, but before meeting with the media, Drybar was there once again for quick touch-ups.
After the Emmys is awarded, winners leave the stage and enter the media center, but before meeting with the media, Drybar was there once again for quick touch-ups.
OTHER SPACES such as RESTROOMS
Restrooms were stocked with travel-sized Drybar products for quick refreshing of hairstyles and embellished with branded elements to give an inviting ambiance aligned with the brand. PR tented areas were also filled with freebies where the media can rest and get refreshed.
Restrooms were stocked with travel-sized Drybar products for quick refreshing of hairstyles and embellished with branded elements to give an inviting ambiance aligned with the brand. PR tented areas were also filled with freebies where the media can rest and get refreshed.
